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February 07, 2008

Ad Infuse's Mobile Ad Unit for Apple iPhone

By Shamila Janakiraman, TMCnet Contributing Editor

Ad Infuse has announced the release of a mobile advertising unit especially for the Apple iPhone (News - Alert). This new solution will expand the reach of brands to several iPhone subscribers in the US and Europe and will bring video and browsing formats together.

Ad Infuse came up with the product to satisfy top brands and premium publishers who wanted a more visual, rich multi-media experience to put the web capabilities of the iPhone to optimum use.

The ad unit is set to hit the market this month end and it is reportedly in the production stages with advertisers and publishers.

In order to serve customers better and increase reach to target audience a multi-format feature is made available in the new ad unit. This further enables publishers to realize greater revenues as they can offer more of their content for the multi-format campaigns.

Liz Ross, President of Tribal DDB West, said, “The iPhone has undeniably set new benchmarks in providing a rich and dynamic user experience for the mobile Web. Being able to leverage its full potential, especially in video, is an exciting development for creating innovative and compelling ways to interact with consumers.” The Tribal DDB West is a digital marketing agency.

Ad Infuse uses progressive downloading for video which gives an experience like that of streaming but of a higher image quality and offers a choice between video, browsing or integrated multi-format campaigns.

Dynamic ad insertion capabilities also allow for real-time ad presentation to the target audience and to remove boredom, advertisers can rotate multiple ads in the campaign to retain freshness and make the ads interesting.

Brian Cowley, CEO of Ad Infuse remarked, “Ad Infuse continues to spearhead innovation in rich media and multi-format advertising solutions.”

“As top publishers create content optimized for the iPhone and premium brands look to interact with consumers in exciting new ways, our new solution delivers exactly the kind of user experience and targeting capabilities the market is seeking.”

Shamila Janakiraman is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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