), one of the world leaders in mobility, driving the transformation and growth of the converging Internet and communications industries, has unveiled two new handsets.
The Nokia 2600 classic and the Nokia 1209 offer useful features, range of colors or exchangeable covers for consumers in emerging markets.
While Nokia 2600 classic, which will retail for approximately 65 euros before applicable taxes or subsidies is expected to hit markets during the first quarter of 2008, the Nokia 1209 will become available globally during the second quarter of 2008 and will retail for approximately 35 euros before applicable taxes or subsidies.
The Nokia 2600 classic allows consumers to customize their phone with colourful, fully changeable Xpress-on covers and MP3 ring tones. It also features a number of entertainment features, including an FM radio and a VGA camera.
"While cost sensitivity is an important element in creating mobile devices for emerging markets, the overwhelming feedback we receive from consumers in these markets is that they want their mobile device to complement their personality and offer a range of colours and entertainment features," Alex Lambeek, Vice President, Entry Devices, Nokia said in a press release.
"The Nokia 2600 classic offers a colorful sense of flair and a robust set of features at an exceptionally accessible price. As with all Nokia devices, it is backed by a brand that stands for quality and durability."
The Nokia 1209, which offers additional cost management features to make phone sharing easy and convenient has been developed keeping in mind a survey conducted by the company in October and November 2007.
According to the Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50% of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends - a figure which contrasts consumer behaviour in more mature markets.
"Phone sharing is a logical trend - more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common," adds Lambeek. "In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth
to some models to make transferring images and ringtones easy and affordable."
Designed for first time buyers, the Nokia 1209 incorporates Nokia's intuitive user interface, dust resistance, and offers up to 80 languages. The Nokia 1209 also has a one-piece key mat for durability and reliability.
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.