Qiao Xing Mobile Communication Co., Ltd., one of China's leading domestic manufacturers of mobile handsets through its subsidiary CEC Telecom Co., Ltd., has launched its new C3100 handset model that targets the low-end and rural markets with a bright LED flashlight and long standby time.

With a retail price of RMB499 the handset, which is attainable to a wide variety of consumers comes with lots of features including LED flashlight, long standby time, large letter display and 500 name phone book.

Wu Zhi Yang, chairman of QXM said in a press release, "We launched the C3100 through TV infomercials at the beginning of January of this year and we are pleased with the initial sales. This is our first foray into the low-end market and we believe we have developed a highly differentiated product that will not only appeal to a number of mass-market consumers, especially in rural areas that have inconsistent access to power, but it will also provide us with the same high margins that we have been able to maintain in almost all of our current handset categories. We are expecting this latest handset to be a high volume seller for us in 2008."

Qiao Xing Mobile Communication Co., Ltd. is one of the leading domestic manufacturers of mobile handsets in China in terms of unit sales volume.

The company that manufactures and sells mobile handsets based primarily on Global System for Mobile Communications, or GSM, global cellular technologies operates its business primarily through CEC Telecom Co., Ltd., or CECT, its 96.6%-owned subsidiary in China.

Currently, all of its products are sold under the "CECT" brand name.

Through its manufacturing facility in Huizhou, Guangdong Province, China, and two research and development centers in Huizhou and in Beijing, the Company develops, produces and markets a wide range of mobile handsets, with increasing focus on differentiated products that generally generate higher profit margins.

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Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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