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June 01, 2011

Nintendo DS Lite Reduced to $99 on June 5

By Rachel Ramsey, TMCnet Editorial Assistant

The best-selling video game system ever, the Nintendo DS Lite, announce its price reduction to $99.99 effective June 5. The price is coming down from the current $129.99.

Mario, Donkey Kong, Luigi and Princess Peach are also experiencing a change. In addition to the price cut, Nintendo is re-releasing six classic DS Mario games repackaged in red boxes, making them easily identifiable to customers.

Originally released in 2006, the DS handheld is two generations behind and was the last Nintendo portable to support Game Boy Advance cartridges.

The six games being red boxed include Mario Kart DS (7.40 million units), New Super Mario Bros. (9.25 million units), Mario Party DS (3.27 million units), Mario & Donkey Kong: Miniland Mayhem (1.01 million units), Super Mario 64 DS (4.34 million units) and Mario & Luigi: Bowser’s Inside Story (1.98 million units).

Nintendo has sold more than 3.7 billion video games and more than 600 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube systems.

The Nintendo DS family has become the best-selling video game system in history. More than 48.9 million systems in the Nintendo DS family have sold in the United States alone.

“From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun,” said Nintendo of America President Reggie Fils-Aime. “This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles.”

In related news, TMC reported that video games have reshaped family game night, making them a top family activity. The Nintendo Wii and DS consoles are among the most popular of these games.

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Rachel Ramsey is a TMCnet editorial assistant, contributing news items and feature articles on a variety of communications and technology topics. Rachel has previously worked in PR and communications at The Wriglesworth Consultancy, an award-winning London PR firm. She has also contributed to the creative services department at CBS 3 and The CW Philly in Philadelphia. Rachel is pursuing a degree in journalism and communications at James Madison University. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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