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January 04, 2008

BlogTalkRadio Programming Added to Reciva Internet Enabled Radios

By Anuradha Shukla, TMCnet Contributing Editor

BlogTalkRadio and Reciva have entered a partnership to bring BlogTalkRadio's programming to users of Reciva-powered Internet Radios and networked devices. The alliance will enable products from more than 30 Consumer Electronics brands to gain access to Blogtalkradio's unique service.



 
Visitors to the 2008 CES (News - Alert) can get a sneak preview before the service goes live on Reciva powered Internet radios in a few weeks.
 
The companies explain that this partnership will open up more then 40,000 BlogTalkradio shows. BlogTalkRadio offers live and archived talk radio shows across over 60 content categories.
 
By using Reciva-powered radios, users  can easily and conveniently access thousands of live radio stations from across the world without the need for a PC.
 
Alan Levy, CEO and co-founder of BlogTalkRadio said that through this partnership BlogTalkRadio will be able to transcend the online space, enabling listeners to enjoy their growing slate of quality citizen broadcast programming, without being tethered to a computer. This will further establish BlogTalkRadio as the radio network of the 21st Century. He added that BlogTalkRadio's content will be even more attractive to strategic partners and advertisers with their increased reach to Reciva listeners.  
 
“This partnership with BlogTalkRadio is exciting for us, and exciting for our customers,” said Andrew Rhomberg, director of business development and strategy at Reciva in a statement.
 
Rhomberg pointed out that their unique service allows users to participate not only as interactive listeners, but also as hosts and show moderators. Reciva aim to offer the most comprehensive platform of audio services, both live and on-demand, to their partners and users and believes that the addition of BlogTalkRadio is a major step towards this goal.
 
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
 
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