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January 04, 2008

DTS Plans Breakthrough Demonstrations at CES 2008

By Anuradha Shukla, TMCnet Contributing Editor

DTS (News - Alert), Inc. has planned breakthrough demonstrations of its new DTS Surround Sensation simulated surround sound technologies, innovative high definition content distribution partnership news with XStreamHD, as well as new developments in its DTS-HD Master Audio technology (common to both Blu-ray Disc and HD DVD next generation optical disc standards).



 
DTS will reportedly showcase its offerings for the consumer electronics, personal computing, and digital content distribution marketplaces. This includes live A/B demonstrations of DTS Surround Sensation headphone technology. The company also intends to distribute its new Blu-ray Disc and HD-DVD movie / music discs featuring DTS-HD Master Audio throughout the event.
 
Available only to CES (News - Alert) attendees at the DTS booth, the new 2008 Blu-ray Disc and HD DVD demonstration discs feature select movie and music clips that showcase DTS-HD Master Audio.
 
Produced in 1920 x 1080p high definition video resolution, the demo discs include several tracks featuring DTS-HD Master Audio in 7.1 channels, as well as feature film clips including Hairspray, Night At The Museum and The Italian Job, and music videos from BT (News - Alert), Black Crowes, Pixies and The Who.
 
Senior Vice President & General Manager, Consumer Division at DTS, Brian Towne said in a statement that their first year on the CES show floor in 2007 was an overwhelming success. This year they are pleased to be highlighting their ever-widening array of audio solutions for the consumer electronics marketplace.
 
Towne indicated that they will underscore the rapid expansion of DTS-HD Master Audio into mainstream AV products, and celebrate its entry into the digital content distribution space. He is confident that the launch of DTS Surround Sensation will set a new bar for high performance surround experience in a wide variety of entertainment products.
 
“This is a very exciting time for DTS,” he added.
 
DTS, Inc. is a digital technology company dedicated to delivering the ultimate entertainment experience.
 
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
 
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