SanDisk (News - Alert) has recently announced plans to enter the Vietnamese market, having specifically spoken of two distributors that will be working as part of SanDisks’s go-to-market strategy. The two distributors are Ingram Micro (News - Alert), a wholesaler of technological goods, and FPT Corporation, a distributor of mobile phone components and IT products.

 

There is an expanding customer market of around 17.8 million Internet users and 23 million mobile phone users in Vietnam. In order to exploit the potential of this market, SanDisk is using the benefits of its relationships with FPT and Ingram Micro. Ingram Micro is involved in the distribution of SanDisk’s USB flash drives, Sansa MP3 players, and phone cards, while FPT is dealing mainly with the company’s mobile phone cards. Since 90 percent WiFi penetration can be found in cities like Hanoi and Ho Chi Minh, there is clearly a large market for SanDisk’s goods.

 

Gavin Wu, managing director of the SanDisk Corporation for Asia Pacific, commented on the company’s venture in Vietnam: “We believe that our high-capacity memory cards for mobile and imaging, combined with flash memory USBs, will help address the need for improved information storage and processing, and Vietnam’s increasingly digitally-savvy population.”

 

The main products to be showcased during SanDisk’s launch include memory cards, such as the SanDisk Extreme Ducati Series, plus the 8GB MicroSDHC and M2 card (which has an in-built digital camera, audio player, and video recorder). The SandDisk Ducati Series has the fastest time for reading and recording data within the SanDisk range. There is also the Cruzer Contour, a sliding USB connector with a smooth black design, which also includes a lifetime warranty.

 

In addition to its two new distribution channels, SanDisk is also working with a variety of other strategic partners, including mobile device makers Nokia (News - Alert), Samsung, and Motorola.