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December 14, 2007

IRIS Distribution & Txttunes Create Innovative Partnership

By Calvin Azuri, TMCnet Contributing Editor

Txttunes, a portable music community and IRIS Distribution, a leading dispenser of independent music have made a partnership to furnish a wide variety of wireless solutions to the IRIS stable of artists and independent recording labels.

Txttunes has recently introduced a new payment system for music lovers, where the fans can easily download a full track MP3 to their personal computer and have the facility to transfer the charge to their cell phone account instead of their credit card. According to a latest statistics it is known that 90% of the teenagers do not own a credit card. The youngsters are keener only between the cell phone and the internet connection.
"Exploring innovative ways to expose our labels and artists to new listeners is important to us, and Txttunes now provides us with several options to do that. We're excited to further our market reach within the mobile community," IRIS Co-founder and Chief Marketing Officer Bryn Boughton, was quoted as saying in the report.
Moreover, Txttunes artists and labels can generate their own wireless communities and fan clubs. Bands are also accessible for enabling the opportunity to personally select their 30-second previews, which automatically offers a user with a ringtone option.
Additionally, Txttunes widget is also available, where bands can upload tracks to a social networking site, modify the artwork, and with no difficulty a fan then enters their cell number into the widget clicks ‘purchase’ and the track is downloaded to their Personal computer right away.

Txttunes merges the mobile phone with a global music community. Txttunes provides independent artists and labels with an unique opportunity to publish their music online and have direct contact with fans through wireless communication. In addition, Txttunes enables users the ability to purchase digital music through exclusive cell phone payment platform.
"We are an avid supporter of the independent music community and both our companies are paving a new business model for the music industry. The wireless platform connects 200 million cell phones and is an industry first. The reaction from the labels has been fantastic, having signed over 15,000 already to the service," Matt Coleman, CEO of Txttunes, was quoted as saying in the report.
IRIS is a leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. IRIS was founded in 2003, which provides a complete suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to find the emerging digital marketplace. IRIS constantly champions self-governing thought and progressive ethnicity through its music and marketing proposals.
For more information about:
IRIS, log on to www.irisdistribution.com.
Txttunes, log on to txttunes.com.
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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