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December 12, 2007

blinkx to Offer Independent Films from the Raindance Film Festival

By Divya Narain, TMCnet Contributing Editor

blinkx, a comprehensive Internet video search engine, has entered into an agreement with Raindance, which will allow it to host, transcribe, and index top independent shorts, features, and documentaries from the Raindance Film Festival.
Founded by Raindance organization, Raindance Film Festival is Britain’s largest film festival providing independent filmmakers a platform to showcase their talent. Raindance also hosts the British Independent Film Awards. It lends further support to the independent filmmaking community by organizing screenings, seminars, and workshops in North America and Europe.

The partnership with blinkx, offers yet another vehicle for promoting independent filmmaking, as these films will now be available for viewing at http://www.blinkx.com.  blinkx will also use its AdHoc platform to show related advertisements along with the films. The revenue from these ads will be shared with Raindance.
“The Raindance Film Festival is a respected and highly successful venue for up and coming filmmakers,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to add their video content to our index, giving film enthusiasts everywhere access to high quality independent films, on demand and in easy-to-consume formats.”
“We are delighted to make our films available on blinkx.com — it’s a powerful and innovative platform,” said Elliot Grove, founder and CEO, Raindance Film Festival. “The partnership with blinkx will enable Raindance.tv to broaden its reach enormously, and make our bold, fresh and original content available to a wide global audience.”
blinkx boasts 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos and video blogs. With its advanced speech recognition technology, blinkx beats standard metadata-based keyword searches in accuracy and reliability.
Divya Narain is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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