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December 11, 2007

AT&T Kicks Product Rollout and Branding into High Gear

By Calvin Azuri, TMCnet Contributing Editor

AT&T (News - Alert) Inc. has declared that it will soon begin stocking store shelves with AT&T handsets to replace Dobson’s Cellular One brand with exterior and interior AT&T signage in more than 200 stores in 16 states.



 
At some places in Alaska markets, including Anchorage, Fairbanks, and Juneau, AT&T will also make the iPhone (News - Alert) accessible and plans to expand to incorporate additional AT&T products and services by 2008.
 
"We’re thrilled to welcome these new members to the AT&T community and offer them an amazing portfolio of wireless products and services, plus the nation’s largest voice and data network. From the iPhone to our exclusive Rollover Minutes to cutting-edge data and content, our new customers will have exciting and innovative wireless options not previously available to them. We’re integrating quickly and in time for the important holiday shopping season," Ralph de la Vega, President and CEO of wireless services for AT&T, was quoted as saying in a report.
 
Dobson customers can change to AT&T plans without activation or additional fees and benefit from Rollover Minutes, which is an exclusive feature of AT&T.
 
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page .

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