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December 11, 2007

MSN Mobile Launches Advertising and Premium Content

By Anshu Shrivastava, TMCnet Contributing Editor

Microsoft (News - Alert) Corp. has announced the availability of mobile display advertising on MSN Mobile for the first time.

MSN Mobile customers in the U.S. will now see banner and text ad placements, which conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association (News - Alert). MSN informs that Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S.
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry,” Joanne Bradford, corporate vice president and chief media officer at MSN, said in a statement.
He also added that by incorporating advertising on MSN Mobile, they are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, “further delivering on company’s vision to extend advertising across multiple platforms and devices.”
Paramount Pictures (News - Alert) and Bad Robot are both innovation leaders in their own right, so when we partnered on the upcoming film ‘Cloverfield,’ we wanted to find cutting-edge ways to market the film,” said Amy Powell, senior vice president of Interactive Marketing at Paramount Pictures. “We’re very excited to partner with MSN Mobile on this promotion because it extends our reach and connects us with our audience on an additional digital touch point.”
The latest announcement builds on Microsoft’s initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the U.K. Through the technology created by Microsoft’s Advertiser & Publisher Solutions Group and by the acquisition of ScreenTonic SA, Bradford said, MSN Mobile is now capable of providing ad placements that optimize the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers.
Microsoft is able to enhance the experience for its audience while continuing to provide a free mobile site, Bradford claimed, with the additions of advertising and premium content to MSN Mobile.
The addition of content to MSN Mobile provides customers with one-stop access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces and Live Search. MSN Mobile is available for almost all mobile phones with Internet browsing capabilities.
In addition, Microsoft now offers additional content to U.S. customers through the option of purchasing movie tickets, ring tones, wallpaper, games and video clips from mobile phone browsers, an includes a new astrology channel.
Anshu Shrivastava is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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