|NeuStar (News - Alert), Inc. has declared a partnership with SFR, a leading mobile phone operator. This partnership is to make Windows Live Messenger available to its 18 million customers in France. NeuStar’s NGM Services enable subscribers to stay connected through real-time, presence-enabled next generation services. An increasing number of leading mobile operators including Vodafone (News - Alert) Group, Turkcell, Hutchison 3, Wind, Vimpelcom, Swisscom and Mobinil are NeuStar customers, and have a combined user base numbering in the hundreds of millions of subscribers.
SFR (News - Alert) customers will be enabled to access Windows Live Messenger straight from their mobile phones by means of the same login information and enjoying the same feature-rich experiences and buddy lists that they would on their desktop PCs. Users can download the service from the SFR website to a number of mobile handsets.
NeuStar was chosen by SFR to offer NeuStar’s innovative Mobile Messaging Gateway (News - Alert) solution, which enables operators to roll out PC-based Instant Messaging solutions to the mobile environment rapidly and with no trouble. The appealing MMG solution is well-known to users, and therefore instinctive to use. The SFR Windows Live Messenger service went live in August 2007.
"More and more operators across the globe are realizing that they can generate revenue and user loyalty by rolling out mobile Instant Messaging services to their customers. We knew that it would be rewarding to provide a service to SFR because they always want to offer their customers the best possible solution. It has been great working with them to bring this project to fruition," Allen Scott, General Manager of NeuStar Next Generation Messaging (NGM), was quoted as saying in the report.
NeuStar, Inc. is a provider of directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging (NGM) Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.
Powering leading IMS networks such as Nortel (News - Alert) and working in close partnership with handset manufacturers and Internet Service Providers (ISPs), NeuStar’s NGM Services enable subscribers to stay connected through real-time, presence-enabled next generation services. An increasing number of leading mobile operators including Vodafone Group, Turkcell, Hutchison 3, Wind, Vimpelcom, Swisscom and Mobinil are NeuStar customers.
NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia.
Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page .