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November 29, 2007

Best Buy Improves Holiday Shopping Experience for Their Customers

By Stefania Viscusi, TMCnet Assistant Editor

In a bid to better meet their customers needs and offer a more pleasurable shopping experience, Best Buy has announced new initiatives in-stores and online just in time for holiday shopping.
To help consumers have a great shopping experience this year, Best Buy has listened what to their customers said they would like most and have answered with an extended return policy, added Customer Assistants, an improved Web site, an increased selection of gift cards, shortened transaction times and targeted Hispanic initiatives.

Best Buy's 2007 holiday survey found not only that nearly 58 percent of Americans will purchase consumer electronics this holiday season, but also that 92 percent of respondents consider a return policy an important factor in their purchase.
Also, respondents said they would prefer the ability to speak to someone rather than hear an automated message when calling the store and would like more customer assistance throughout the store.
In response to this, Best Buy has included new Customer Assistants on its sales floor. The assistants help bring a deeper level of personal interaction with customers.
The company also responded directly to survey respondents requests and is offering an Extended Return Policy that extends the deadline on all products to January 31. With this extension, Best Buy is helping to take the stress off of post holiday returns.
Aside from this, the company is also enhancing their phone support, extending their service hours and shortening transaction times to make the holiday shopping season an enjoyable one for their customers.
In support of their Hispanic customers, Best Buy also launched a Spanish Website with bilingual content in November.
Brian Dunn, president and chief operating officer at Best Buy commented, "Our holiday approach is focused on bringing our customers complete gift solutions by offering a wide range of products, knowledgeable sales associates, and premium service to customers whether it's in store, online or through our phone channel."

Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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