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November 16, 2007

TeleNav Expands Availability of Cell Phone GPS Systems in Latin America

By Anshu Shrivastava, TMCnet Contributing Editor

TeleNav (News - Alert), Inc. and NII Holdings, Inc. have announced the launch of TeleNav GPS Navigator in South America.




Nextel Brazil and Nextel Mexico customers in selected cities, according to both the companies, now have access to turn-by-turn, GPS-enabled driving directions on both the Nextel BlackBerry (News - Alert) 7100i and the Nextel BlackBerry 7520 mobile handsets.

TeleNav GPS Navigator provides voice and onscreen turn-by-turn directions. TeleNav officials pointed out that Nextel Mexico and Nextel Brazil wireless customers can use TeleNav GPS Navigator in any vehicle or while walking, and voice directions are available in Spanish, Portuguese and English.

In addition, the service also includes access to business listings so customers can look up addresses and get directions directly from their Nextel BlackBerry handsets, and the service also enables automatic updating of maps and business listings.

Indicating that the need for reliable driving directions is global, HP Jin (News - Alert), president, CEO and co-founder of TeleNav, said in a press release. “The benefits of cell phone GPS systems over traditional navigation systems or printed maps are relevant in any country. TeleNav’s products are popular in North America, Europe and Asia, so it’s a natural progression for us to continue to expand further within Latin America.”

“Cell phone GPS systems are a natural solution for customers who travel often for both business and personal reasons,” said Greg Santoro, chief strategy and marketing officer at NII.

TeleNav GPS Navigator features for Nextel Brazil and Nextel Mexico customers include: Voice and on-screen turn-by-turn driving directions; Automatic map updates; Business Finder; Pedestrian Mode, Spot Marker.

“TeleNav GPS Navigator is by far the most feature-rich and compelling navigation application available today,” remarked Santoro.

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Anshu Shrivastava is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.







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