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November 13, 2007

Apple's iPhone Debuts in Germany and the U.K.

By Anshu Shrivastava, TMCnet Contributing Editor

Apple iPhone (News - Alert) has made its entry into the European mobile market with a recent launch in Germany and the U.K.

According to initial reports, iPhone received a lukewarm response from customers in both the countries, with sales below expectation.
Earlier this year, T-Mobile (News - Alert) had won an exclusive contract to distribute iPhone in Germany, and Telefonica's O2 is Apple’s exclusive U.K. network partner. On Nov. 29, France Telecom (News - Alert) is slated to sell the iPhone in France through its Orange wireless arm.
In Germany, iPhone went on sale at more than 700 T-Mobile shops. Analysts note that the launch has not been as spectacular as in the U.S.
German telecommunications group, Deutsche Telekom (News - Alert), subsidiary, T-Mobile in a statement states that more than 10,000 phones were sold the first day.
In U.K., between 20,000 and 40,000 iPhones were reportedly sold over the weekend.
Peter Erskine, chief executive at O2, stated that tens of thousands of iPhones had been sold, and two-thirds of the iPhone's customers were new to the network.
According to reports, Apple (News - Alert) has sold more than 1.39 million iPhones since it launch in the United States on June 29.
Anshu Shrivastava is a contributing editor with TMCnet.

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