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November 13, 2007

Versaly Launches Mobile Content for Wireless Women

By Anil Sharma, TMCnet Contributing Editor

Versaly Entertainment, a leading mobile media and entertainment company, together with its video business unit Vmbc.tv, has launched Fleur; a new brand specially tailored for today’s savvy and connected woman.
Fleur, which means ‘flower’ in French, and Vmbc.tv will launch its Fleur mobile video-on-demand channel, free-to-watch and include short, non-interruptive, suitable advertising, before the end of this year that will include fashion, night life, comedy, travel, finance, health and wellness, and celebrity gossip programming.

Moreover, Versaly will release its first mobile collection of Fleur-branded wallpapers and animations to mobile carriers and Web portals this week, which will include attractive and unique patterns that will enhance each woman’s sense of style and individuality.
These wallpapers and animations should be available to consumers before the end of the year. Future mobile collections will include dream destinations, style, inspiration and other pleasing imagery.
In spite of the fact that women account for over 40 percent of the market (over 100 million strong), and consuming close to 50 percent of the content, mobile content designed for the female consumer is still an underserved market segment in the mobile entertainment industry.
Matthew Feldman, president and CEO of Versaly stated in a press statement, “Fleur fills the current void and also bridges the gap for potentially greater consumption of mobile content. Fleur branded content is extremely relevant and highly targeted for today’s woman.”
By year’s end Fleur videos, ringtones, wallpapers and animations should be available on all major carriers and leading Web portals in the USA.
Versaly Entertainment is one of leading mobile mediVmbc.tv (Versaly Mobile Broadcasting Company), the video business unit of Versaly, licenses, produces and distributes addictive mobile video-on-demand programming to wireless carriers and off-deck WAP portals in the USA and throughout the world with a combined subscriber base exceeding one billion consumers.
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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