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November 07, 2007

CRE8 and Mobile Gaming Solutions Form Strategic Alliance

By Anil Sharma, TMCnet Contributing Editor

CRE8 Limited, provider of content, connectivity, and network services for mobile operators, brands, and media companies worldwide, and Mobile Gaming Solutions have formed a strategic alliance to provide pioneering and first-to-market interactive mobile gaming solutions for network operators, governments, and media companies.

Mobile Gaming Solutions is a technology and service provider for mobile and interactive TV gaming. It provides its customers with complete gaming solutions for a variety of cross-media platforms, with the main focus being on gaming platforms and SMS and interactive TV games of chance, betting, and casino games.
Juniper Research predicts the market opportunity for mobile gambling will reach $16.6 billion by 2011. In 2006, the mobile gambling market was worth nearly $1.4 billion in terms of total wagers placed per year.
CRE8 and Mobile Gaming Solutions together are well positioned to address the booming mobile gaming market. As per the alliance, the two companies will undertake marketing and sales initiatives and first to market services enabling companies to offer a range of new mobile gaming services.
The alliance would help integrate Mobile Gaming Solution’s patent protected technology portfolio of mobile lottery and betting type games, as well as the interactive quizzes and slot machines, classics such as bingo, and casino favorites like roulette and poker, with CRE8’s operational hub that is connected to mobile operators and leading media companies in Latin America.
“We are very pleased to have agreed on this strategic alliance with CRE8. Our businesses and regional approaches are very complementary, and the alliance will provide a win-win situation for both companies,” said Juha Kiikeri, the CEO of Mobile Gaming Solutions. “Together with CRE8, we have access to an even greater and more attractive customer pool in additional regional markets than we do already,”
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