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October 30, 2007

Texas Instruments Wireless Technologies Selected by Samsung to Power Next-Generation Smartphones

By Anil Sharma, TMCnet Contributing Editor

Samsung Electronics Co., Ltd. (Samsung) has selected Texas Instruments (News - Alert) Incorporated (TI) to drive multimedia and connectivity into a variety of the mobile phone maker's handsets.

Samsung (News - Alert), which will utilize first and second generations of TI's OMAP platform and BlueLink 5.0 Bluetooth wireless technology products, is aiming at addressing a wide range of entertainment and productivity functions for consumers.

TI's OMAP1710 applications processor is the foundation for Samsung's Blackjack handset and together with the BlueLink Bluetooth solution are expected to elevate the consumer multimedia experience.
The newest HSDPA-enabled handset from Samsung, the SGH-i620, utilizes the OMAP1710 processor to deliver leading-edge audio, video and imaging capabilities in a unique slider form factor.
The OMAP1710 processor also supports full Internet browsing, MP3 music and support for secure digital high-capacity (SDHC) memory.
This second-generation OMAP 2 processor also allows consumers to enjoy full Internet browsing on a 2.3-inch "wide display," high-quality multimedia and 2 megapixel camera, on the i400's QVGA-resolution screen.
"Samsung is committed to innovation in the handset market, delivering the most advanced and unique handsets with features demanded by consumers," said C.H. Lee, Senior Vice President, Samsung Mobile said in a statement to the press.
"Using TI's high-performance, low-power applications processors and advanced connectivity solutions, Samsung delivers highly-optimized Smartphones that combine multimedia functionality and efficient connectivity features in small, stylish handsets."
Samsung Mobile partnership with Texas Instruments addresses the Symbian (News - Alert) Smartphone market and offers compelling and highly competitive products based on the latest available versions of Symbian OS and S60 software.
"We are pleased to deepen our relationship with Samsung and enjoy seeing the continued growth of the Samsung product line," said Raj Talluri, worldwide general manager for TI's Cellular Media Systems Solutions group.
"Samsung is maximizing the capabilities of TI's OMAP platform and connectivity solutions to deliver some of the most advanced feature phones on the market today."
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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