AT&T (News - Alert) Inc. together with Samsung Telecommunications America have proclaimed in a press release the accessibility of the Samsung SGH-a737, an ultra thin sliding phone with enhanced multimedia and entertainment characteristics.

The 737 is a major improvement on the extraordinary charm of the Samsung (News - Alert) SGH-a717 and a727. It offers AT&T clients the similar grand 3G experience in a novel form factor.

The a737 is an extremely light device and is obtainable in four color arrangements namely, black/orange, black/blue, black/red and black/lime. The a737 also makes available the most excellent AT&T traits and services, consisting of the pioneering Video Share, AT&T Mobile Music, stereo Bluetooth 2.0 expertise, a 1.3-megapixel camera with video record, external memory microSD cards equal to 4GB and sophisticated messaging choices. The sliding design permits for a bigger screen, which is extremely useful for browsing, Video Share calling as well as reviewing photos.

Carlton Hill, vice president of Product Development for AT&T’s wireless unit, said in the press release, “AT&T’s newest 3G sliding phone is a great addition to our rapidly expanding portfolio of 3G devices”. He further noted, “Consumers demand slim, visually appealing phones that can run the latest applications. The a737 slides easily into that description.”

Peter Skarzynski, senior vice president, Samsung, said in the press release: “Samsung’s a737 provides consumers with high-performance technology in a compact device.” He also observed, “With multiple color options and numerous multimedia capabilities, the a737 meets the needs of today’s fashion-forward consumers who use their phones for more than a communication tool.”

Since the a737 provides the necessary back up to AT&T’s Video Share service, users are in a position to share one-way live video while taking part in a voice call. However, both the users must be in a zone that is covered by the company’s 3G network and possess a Video Share-enabled phone for example the a737. Users can as well dispatch messages to acquaintances and relations in any manner they select by means of Mobile Email, Text Messaging, AOL (News - Alert), Windows Live Instant Messaging as well as Yahoo.

AT&T Mobile Music enables users to utilize Napster and eMusic for loading music on the handset. The a737 is supportive of over-the-air music downloads with the help of  eMusic Mobile, and additional operations such as The Buzz music news portal, Music ID, music video viewing, and XM Radio.

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Anjishnu Biswas is a contributing editor for TMCnet. To see more of his articles please visit his columnist page.