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October 25, 2007

Strategy Analytics reveals Samsung and Nokia as the star performers in Q3 2007

By Meenakshi Shanks, TMCnet Contributing Editor

Strategy Analytics recently conducted a study on the global mobile phone shipments and declared that the number has reached 285 million units in Q3 2007. The study also declared Samsung (News - Alert) and Nokia as the leading performers.

With a focus on emerging technologies, Strategy Analytics is a research and consulting firm that provides strategic and tactical support for the leaders in the market. Strategy Analytics works in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies.
With a major focus on innovation, the mobile phone market has been enjoying expanding growth, clearly indicating increasing demand. Healthy competition among the manufacturers and improving technology has re-invented the market and 2007 has been so far a year of growth for mobile phone shipments.
Neil Mawston, Associate Director at Strategy Analytics said, “Total global cell phone shipments remain relatively sluggish, at just 12 percent annual growth, but Samsung and Nokia (News - Alert) continue to surge ahead. Samsung is the fastest-growing top-five brand, with 47 percent annual shipment growth. Meanwhile, Nokia has easily the highest operating margin among all megavendors, with a 22 percent rate in its handset division.”
Bonny Joy, Analyst at Strategy Analytics, added, “The rise of Samsung and Nokia is coming partly at the expense of Sony Ericsson (News - Alert) and Motorola. Samsung is rapidly picking up share in 3G feature phones, where Sony Ericsson has seen much recent success, while Nokia continues to outsell Motorola (News - Alert) in the entry-tier GSM segment of emerging markets.”
As indicated in the Strategy Analytics’ Q3 2007 Global Handset Market Share Update report, the strong demand for entry-tier CDMA and GSM phones in emerging markets has helped the market grow at its quickest rate for 18 months. Other than the top performers like Nokia and Samsung, LG has also been maintaining its recent upward trend.
Meenakshi Shanks is a contributing writer for TMCnet. To see more of her articles, please visit her columnist page.
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