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October 24, 2007

SureWest to Offer 40 HDTV Channels

By Anil Sharma, TMCnet Contributing Editor

SureWest Communications (News - Alert) has decided to enhance its high definition (HD) television offerings and make available at least 38 HD channels by the end of November 2007.

SureWest’s fiber-optic network is helping the company to continuously add to its HD lineup without sacrificing picture quality.

With the recent launch of three new significant HD channels by the company's SureWest Broadband cable subsidiary, its current HD tally touched 26 and 12 more channels are set to be launched over the next six weeks, including highly-rated networks like Biography, Bravo, CNN, SCI FI Channel, TBS and USA Network.

Moreover, for the benefit of HD Life package subscribers, SureWest continues to pursue partnerships with other key service providers to increase the number of HD channels available.

"Every HD channel we add to our HD Life package is a mainstream channel being demanded in our marketplace -- channels people are watching in standard definition that now offer the benefits of HD," says SureWest President and CEO Steve Oldham said in a press statement.

"This is a channel lineup that fans of high definition television are going to love. With our virtually unlimited bandwidth capabilities, what really makes this exciting is that, unlike our competitors, we can continue to add to our compelling HD mix without sacrificing picture quality. Our fiber platform creates a superior customer experience in terms of a crystal clear HD image and faster channel change times."

SureWest is able to build on its HD channel lineup by delivering 100 Megabits per second (Mbps) of bi-directional bandwidth to each customer's home on its fiber-optic network, leaving room to bundle voice services and the fastest Internet speed in the country as well.

"We believe we are investing in the right combination of products and services that make us a leader in the marketplace and will help increase our market share in the region," said Oldham.

Currently, SureWest's fiber-optic network reaches over 103,000 marketable homes in the Sacramento region, with over 21,000 video services.
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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