Thumbplay (News - Alert) one of the largest and fastest growing mobile entertainment destination in the U.S., has been selected as the exclusive mobile content provider for AOL (News - Alert). The company in a formal announcement said that it would now be exclusive provider for ringtones and other mobile content across the AOL network, which reaches 114 million unique visitors a month in the U.S.
AOL throughout AOL Music, AOL Games, the AIM instant messaging service, Winamp and Spinner will integrate Thumbplay’s content.
This would help visitors to register their mobile phone and download relevant ringtones, wallpapers, games and mobile video over-the-air to their mobile devices.
Moreover, Thumbplay content is also integrated within the new AOL Mobile online destination, which provides consumers with information on handset-specific content and services.
Thumbplay will also provide expanded content integration into AOL’s mobile search engine.
Thumbplay enables contextual relevance via XML feeds, hosted API’s and an experience branded for AOL, so that links on U2 pages point to U2-specific mobile content.
"We are pleased to provide access to Thumbplay’s extensive catalog of mobile entertainment content to the millions of unique visitors to AOL’s popular online properties," said Scott Falconer, Executive Vice President, AOL Mobile in a press release.
“We also look forward to seeing how AOL Mobile’s products can extend and enhance Thumbplay’s mobile community, content sharing and communications capabilities throughout Thumbplay.com.”
“This deal is defining for Thumbplay,” said Are Traasdahl, Thumbplay’s CEO and founder. I’m pleased to say that this reinforces Thumbplay’s position as the leading U.S. provider of mobile content to consumers who are looking to discover mobile content, manage it, and share their personalized mobile entertainment experience with others.”
Headquartered in New York City, Thumbplay, Inc. is one the largest and fastest growing mobile entertainment content destination.
It gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies.
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Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page. Extensible Markup Language (XML) | X | | eXtensible Markup Language is a data formatting standard that can be integrated into On-Line Analytical Processing a multi-dimensional database architecture and other protocols such as SOAP (next) and...more |
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