Yottaa Introduces Conversion Zone to Help Brands Maximize Online Revenue Through Fast Page Loads
Yottaa, Inc., the leading cloud platform for accelerating eCommerce, today introduced Conversion Zone, a new solution for identifying eCommerce site speeds that convert best.
The recently published "2022 eCommerce Executive Key Initiatives Survey Report" identified online revenue growth as the top priority for eCommerce leaders in 2022. One way online brands can quickly achieve this growth is through faster page loads as the correlation between fast site speed and higher eCommerce conversions has been well documented. For example, data from the 2022 Site Speed Standard has shown that shaving just one second off of page load time results in a 5.6-5.9% conversion lift (depending on device type).
While the industry page load standard for increasing conversion is typically less than 3 seconds, not every site is the same. Depending on the site, technical and business stakeholders can influence areas that impact site speed and the online shopping experience. Examples include:
Conversion Zone Methodology
"While increasing online revenue is a top priority for eCommerce executives, many are struggling to make this a reality," said Rich Stendardo, CEO of Yottaa. "Yottaa's new Conversion Zone solution provides online brands with a customized, powerful tool to determine the exact page load time periods that result in the highest conversions so they can get more value from all of their eCommerce investments."