Verdantix Says AT&T And Sprint Beat International Competitors In The US Sustainable Telecoms Market
NEW YORK --(Business Wire)--
AT&T leads the US sustainable telecoms market in customer offerings and Sprint (News - Alert) in corporate sustainability performance, according to a new study from independent analyst firm Verdantix. The report, Green Quadrant Sustainable Telecoms (US) 2012, analyzes the sustainable telecoms offering and corporate sustainability performance of the twelve largest telecoms service providers in the US. The study's conclusions are also based on interviews with buyers of telecoms services representing firms with revenues of over $316 billion.
"In the US market, AT&T (News - Alert) and Sprint have achieved market leadership on the increasingly prominent issue of sustainability performance" stated Phil Sayers, Principal Analyst at Verdantix. "Smaller operators like CenturyLink, Level 3, Earthlink (News - Alert) and Windstream have not invested as much as their larger competitors. These providers score poorly on corporate sustainability and service capability due to limited portfolios of sustainable telecoms solutions, embryonic corporate sustainability programs and minimal sustainability product marketing. They must develop their service portfolios and ramp up nascent corporate sustaiability strategies if they hope to catch up with other US and European telecoms operators."
BT, Orange and Verizon (News - Alert) are also in the Leaders' Quadrant of the study because they have broad portfolios, active marketing, robust organizational commitments to sustainability, transparent reporting of carbon emissions and ambitious long-term carbon reduction targets as well as international recognition of corporate sustainability achievements. Assessed in their home markets, the European telecoms operators scored higher than their US counterparts, reflecting the fact that sustainability investments tend to flow out over a period of years from the HQ country.
Eleven categories of telecoms solutions linked to energy and environment are covered in this report as part of sustainable telecoms: video collaboration, web/online collaboration, sustainable hosting, cloud computing, sustainability consulting, smart meters and other remote monitoring (M2M) solutions, intelligent building solutions, fleet telematics, telecommuting, sustainable equipment and handsets and sustainable vertical market solutions.
Despite the strong performance from AT&T, Sprint and Verizon, these firms have not yet put sustainability central to their business strategy and product marketing in the way that European telcos have started to do. This may be because they do not think US telecoms buyers are as sustainability-aware as their European counterparts. However, the tide is changing. Depending on the category of telecoms solution, between 13% and 35% of panel respondents consider sustainability to be the primary purchase driver ahead of cost savings, efficiency, productivity and brand enhancement.
"The US telecoms sector needs to get a better grip on the energy and environmental challenges facing their future growth plans" commented Verdantix Senior Manager, Janet Lin. "Telcos face a carbon emissions boom from the exponential growth in bandwidth required by smart phones and their investments in cloud computing. Without a strong energy efficiency and CO2 reduction plan, telecoms providers will face the wrath of Greenpeace and other campaign-based environmental NGOs. The divergent reputations of Google (News - Alert) and Facebook on environmental management should act as a warning to lagging US telcos."
To learn more attend the Verdantix webinar: Benchmarking US Sustainable Telecoms Providers on Thursday July 26 at 11am EDT.
Note To Editors
The following companies are mentioned in this report: AT&T, BT, Orange (France Télécom), Sprint Nextel, Verizon Enterprise Solutions, CenturyLink and Level 3.
Verdantix is the fastest-growing, independent analyst firm focused on energy, environment and sustainability. Through our global primary research and deep domain expertise we provide our clients with strategic advice, revenue generating services, best practice frameworks, industry connections and competitive advantage. For more information visit: www.verdantix.com.