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Del Monte Foods Releases Kelton Research Meow Mix Survey
[March 16, 2012]

Del Monte Foods Releases Kelton Research Meow Mix Survey

Mar 16, 2012 (Close-Up Media via COMTEX) -- Del Monte Foods announced the release of the Meow Mix survey, a new cat study from Kelton Research.

In a release, the Company noted pet parents were asked to reveal their love of and tender center toward their cat. The results were 31 percent of respondents would rather speak with their cat after a long day than their best friend, children, or parents.

Thirty-three percent believe they communicate better with their cat than their significant other.

"Cats are members of the family and we rely on them for companionship," said Sue Resnicoff, Director of Cat Food Marketing for Del Monte Foods. "There is a bond formed between pet parents and their cats that extends well beyond meows to an friendly relationship that provides a deeper understanding." According to the survey results, 39 percent admit their cat is more likely to pick up on their pet parents' current mood than a romantic partner. There's no doubt these pet lovers can even pick out their feline friends in a crowd, the same way they would a human best friend. Eighty-two percent express confidence that they could identify their own cat's meow among many others making the same noise.

According to the survey, 18 percent admittedly think if their cat could talk to them, they would sound like popular talk show host Ellen Degeneres. Thirteen percent say Fran Drescher best describes their cats' inner voice, 12 percent say Sean Connery, 9 percent say Kathie Lee Gifford, and 8 percent say Jay Leno.

Twenty percent of parents believe their cat is trying to communicate with them through gestures or sounds. Not all cat-munication is non-verbal, either. On average, cat owners believe their felines understand about 13 different words.

Ninety-seven percent can name at least one emotion or state of mind that they can easily decipher from the way their cats act. Topping the list of these little clues are those that signify hunger (86 percent), happiness (82 percent) and fear (78 percent).

Kelton Research is a full service market research consultancy.

Del Monte Foods is a producer, distributor and marketer of quality, branded pet products and food products for the U.S. retail market.

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