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Umber Systems Selected as a Red Herring Top 100 North America Tech Startup
[July 28, 2010]

Umber Systems Selected as a Red Herring Top 100 North America Tech Startup

CONCORD, Mass. --(Business Wire)--

Umber® Systems, a mobile data analytics company providing visibility into mobile data usage, has been selected as a Red Herring (News - Alert) Top 100 award finalist in recognition of leading private companies from North America. Umber Systems' patent-pending monitoring and analytics solutions allow mobile operators and advertisers to understand the behavior of mobile users. It's the first real-time, automated and scalable platform for gathering insight into mobile data usage that works across applications, devices and networks.

"Being recognized by Red Herring is further proof that mobile operators, marketers and advertisers have a long-awaited need for real-time mobile data analytics," said Joel Hughes (News - Alert), CEO of Umber Systems. "We are able to build and deliver actionable user profiles to advertisers on-demand by having direct visibility into what mobile users are doing on the web, which applications are being downloaded and used, and how usage correlates with user demographics and location."

Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, (News - Alert), YouTube and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Umber embodies the vision, drive and innovation that define a successful entrepreneurial venture. Umber should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About Umber Systems

Umber® is a mobile data analytics company providing visibility into mobile data usage. Carriers, advertisers and marketers use Umber solutions for enhanced subscriber intelligence, measuring usage and segmenting audiences for ad targeting and marketing initiatives. Umber's carrier-centric platform is based on patent-pending technology that enables real-time visibility and analytics across Web, App Stores, Video and messaging applications. Umber has invested several years in research and development in order to create the first real-time, automated solution for gathering detailed insight into mobile data usage across applications, devices, networks, demographics and other databases. Umber is led by world-class mobile experts and backed by leading venture capital firms.

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