Wifi Revolution

Heartland Payment Systems, a payments processor, has launched prepaid calling services including wireless and long-distance minutes through its new ePIN It! program.

In a release company officials said that business owners can download the program directly to their point-of-sale (POS) terminals and allow customers to purchase more than 110 offerings from most major wireless carriers. The offering also includes domestic and international long-distance products.

Officials pointed out that when customers purchase minute allotments, personal identification numbers (PINs) are printed on receipts generated from the POS terminals. Customers can then quickly and conveniently access their minutes by calling a toll-free number directly from their phones and inputting their PINs.

“Since this is a receipt-based service, merchants can increase their profits with each sale ? using the same POS terminals they already use for credit/debit transactions,” said William Collins, senior director of vertical market strategy at Heartland, in the release.

Collins said that unlike traditional prepaid services that require merchants to purchase plastic cards and special terminals to process the transactions, there is no upfront investment.

Plus, there is no inventory to display, so merchants don’t have to give up valuable shelf space, he added.

Heartland Payment Systems delivers credit/debit/prepaid card processing, payroll, check management and payments solutions to more than 250,000 business locations nationwide.

Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices.

Heartland Payment Systems in June announced that it has successfully completed the first phase of its end-to-end encryption pilot project.

This first step involved the transmission of live AES (Advanced Encryption Standard)-encrypted card transactions from a merchant to Heartland's processing platform.

AES is the highest level of encryption and is currently on track to replace DES (Data Encryption Standard) and Triple DES as the desired standard for sensitive data.

 

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