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March 30, 2007

3Gvision Releases i -nigma 2D Barcode Scanning System, World-Wide

By Anuradha Shukla, TMCnet Contributing Editor

3GVision, a provider of advanced cellular imaging solutions for mobile devices, has released its i-nigma 2D barcode scanning system, world-wide — for JAVA, BREW, Symbian and Microsoft (News - Alert) Windows operating systems.

The company points out that the two-dimensional QR (Quick Response) codes have become a ubiquitous and useful part of everyday life in Japan in recent years. According to research over 90% of Japanese consumers recognize QR codes as hyperlinks to more information about products and services carrying the black-and-white square codes, by providing an instant link to mobile Web sites on the Internet. More than half of Japanese regularly scan QR codes using their mobile phones to direct-connect to the mobile Internet.
3GVision is now bringing the code revolution to the global market. The company is offering its market-proven i-nigma reader as part of a full service solution customized according to the needs of key stakeholders in the mobile code ecosystem.
i-nigma instantly links to the desired Web content by using a mobile handset’s camera to scan a two-dimensional barcode — either the Japanese style QR codes or the Data Matrix codes already in use in the U.S. and Europe for logistics. This eliminates the need to write long URLs using the keypad identified as one of the major consumer barriers to accessing the Internet from mobile devices.
Codes can be printed on any physical object such as billboards where consumers or business users can scan them, providing an instant call to action, or immediate gratification — with all the multimedia capability of the Internet.
By scanning a code products and services can be linked directly to relevant content on the mobile Internet. Consumers can use either the new 2D codes, which can carry more data, or a traditional lined barcode — that is pointed to a specified URL.
“ We are excited to bring the same technology that enabled the revolution in Japan to the global market,” said Mendy Mendelsohn, Co-Founder & CEO of 3Gvision.
Mendelsohn continued: “Having made the necessary adaptations to our solution for the global market, we are experiencing a very high level of interest from operators, media and advertising agencies and their clients in Europe especially - a strong indication to us that the worldwide take-up will match our experience in Japan.”
Established in 2000, 3GVision provides camera recognition solutions for mass-market mobile devices.
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
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