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September 30, 2008

Altierre Intros Ultra-Low-Power Wireless Platform for Retailers

By Niladri Sekhar Nath, TMCnet Contributing Editor

Altierre Corporation, a provider of wireless dynamic pricing solutions, has introduced its wireless platform for large retail chains. The platform represents a revolutionary green technology with the potential to save billions of sheets of paper currently wasted on price tags and marketing messages. It provides a unified infrastructure as well for a host of applications, beginning with Altierre's dynamic pricing and signage system.



 
"The system is currently live at one of our partner's stores and is now ready for commercial deployment across retail chains. It is very gratifying to see the elimination of the enormous amount of paper and ink wasted by the daily printing of paper price tags,” said Altierre Chairman and CEO, Sunit Saxena. “Our proprietary electronic system has also demonstrated a significant improvement in pricing accuracy, thereby eliminating pricing errors typical of paper-based price signage."
 
Altierre's Wireless Display Tags do away with the need for paper overlays, offering the first ever completely electronic shelf label (ESL) solution. In addition, Altierre claims it has achieved a per unit price point that is far below what others in the space have ever been able to offer, making the rollout of hundreds of thousands of ESLs affordable to chain-based retailers for the first time.
 
The system efficiently delivers real-time, chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and enables targeted communications with customers and employees. This eco (News - Alert)-friendly solution creates a paperless environment for grocers and other retailers, providing a better shopping experience, cleaner-looking aisles and saving literally tons of paper currently used in paper price tags and displays.
 
"Creating an umbrella wireless platform will reduce our customers' infrastructure costs and implementation problems, and will foster the development of additional applications that will improve productivity and positively impact the bottom line," explained Saxena.
 
Altierre's solution combines a host of technology innovations. The company has developed its own low-cost, long-range RF technology, proprietary low-power RF and display chips, display technology, systems integration and software technology.
 
Altierre's software technology platform is based on top of its custom RF technology stack which allows for a massively scalable ultra-low-power RF client network of displays, sensory and active/passive RF tags that coexist in an integrated fashion within its long-range RF network.
 
The Altierre appliance sits as a local node in a distributed computing network to provide control and communications via its RF network. It provides integration with other local appliances, contains system monitoring functionality and enables applications such as electronic pricing solutions, inventory and store operations, sensor networks, supply chain, and asset tracking. It also has built-in support for future applications when RFID finally arrives on the products.
 
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Niladri Sekhar Nath is a contributing editor for TMCnet. To read more of Niladri’s articles, please visit his columnist page.

Edited by Michelle Robart


 







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