Wifi Revolution

Cincinnati Bell (News - Alert) has launched two product offerings that make it easier and more affordable for customers to stay connected. The products - Fusion WiFi and the Unlimited Everything Family Pak - are supported by new print, television, radio, cinema, and online advertising in the Cincinnati and Dayton markets.

 

Cincinnati Bell claims that their new Unlimited Everything Family Pak has what it takes to satisfy a family's biggest talkers, fastest texters, and most intense Web surfers. All this is offered at a value unlike anything currently available in the market. This unique product offering is available when customers bundle their family’s wireless service with home phone and ZoomTown high-speed Internet from Cincinnati Bell.

 

By combining wireless and WiFi (News - Alert) technology, Fusion WiFi from Cincinnati Bell gives customers the speed and great reception required to stay connected. Fusion WiFi is an evolution of the original converged wireless and WiFi service launched by Cincinnati Bell in the Greater Cincinnati and Dayton markets in June 2007. Fusion WiFi offers outstanding in-building reception and download speeds which according to company officials are unparalleled by other wireless carriers in Cincinnati and Dayton.

 

Cincinnati Bell is offering unlimited WiFi minutes for as little as $10 per month to Fusion WiFi customers when bundled with other Cincinnati Bell products and services. This new service is currently being offered with the Nokia (News - Alert) 6086 and the BlackBerry Pearl handsets.

 

Lisa Sammons, director of advertising for Cincinnati Bell, pointed out that both Fusion WiFi and the Unlimited Everything Family Pak offer superior value for Cincinnati Bell customers. She said that the Unlimited Everything Family Pak offers unlimited wireless voice, text and data in a shared rate plan for just $65 per person with a two-person minimum when bundled with home phone and ZoomTown high-speed Internet service. According to Sammons, additional wireless users can be added for $30 per month.

 

The company has reportedly designed a new advertising campaign to launch their new products. Matt Fischer, chief creative officer at WonderGroup, said in a statement that the new ads are designed to be relevant for each product's target audience. He explained that Cincinnati Bell's in-depth market research uncovered the changes and trends in customer segmentation and purchasing behavior. WonderGroup thus incorporated the 'voice of the customer' into the creation of the new campaign.

 

 

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