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March 20, 2008

Alltel Wireless to Offer Voicemail MAX

By Susan J. Campbell, TMCnet Contributing Editor

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Alltel (News - Alert) Wireless has announced that it will offer Voicemail MAX™, an application designed to enable customers to personalize outgoing voicemail greetings with the voices of Hollywood stars, comedians, celebrity impersonators, and top-selling music artists.



Voicemail MAX has been developed by 9 Squared, a Zed Company and provider of mobile content in the U.S. This solution features content from Larry the Cable Guy, Steve Harvey, Orlando Jones, T.I. and popular voices from Comedy Central’s Reno 911.
 
“With Voicemail MAX from Alltel Wireless, our customers now have a fun way to personalize their wireless service,” said Kristi Crum, director of multi-media content for Alltel Wireless, in a Thursday statement.
 
“With hundreds of messages to choose from, customers can select voicemail greetings that match their personalities for incoming calls from friends, family and colleagues.”

Available on select phones and providing access to more than 500 audio clips recorded by premier voice talent, Voicemail MAX can be downloaded and previewed for no additional cost through the phone’s main menu.

A greeting may be purchased for $2.99 and customers have the option to choose from a wide variety of content categories that include Hip Hop Celebrities, Rock Stars, Sports, Business, Holiday , Cartoon, and many others.
 
“Voicemail MAX establishes a new category for mobile personalization. Our unique content from providers like Warner Music Group and MTV Networks (News - Alert) allows Alltel Wireless subscribers to customize their voicemail greetings with entertaining clips from the worlds of comedy, music and pop culture,” said Brian Casazza (News - Alert), Chief Executive Officer for 9 Squared, in Thursday’s statement.
 
“We are pleased to team with Alltel Wireless, a leading provider of cutting-edge, fun and engaging solutions for their subscribers.”

Alltel Wireless provides customers with choice and control when it comes to their wireless experience. This concept is further promoted with the company’s expansion to “My Circle” which provides customers with the freedom of unlimited calling to and from five, 10 or 20 numbers on any network for free.

9 Squared is an independent distributor of mobile content. The company is equipped with a catalog of premier mobile content and extensive wireless distribution partnerships. Offering best-in-breed mobile distribution technology, direct response marketing and content programming and merchandising expertise, 9 Squared’s capabilities span the value chain.

Zed develops and markets mobile and online entertainment and community products and services. The company is present in 38 countries, including Europe’s largest markets, the U.S. and China. Zed holds agreements with more than 100 mobile network operators and employs 1,400 staff.

Consumers are continuing to demand more and more from their mobile experience and Alltel Wireless understands that it must be able to offer its client base personalization that incorporates fun and is a reflection of their personality.

This approach to customization enables the customer to reflect their unique persona through their voicemail. The huge demand for such customization will help to drive revenue for Alltel Wireless, while also drawing in customers to add to the base.
 
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
 
Want to learn more about wireless? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. The papers are authored by industry leaders, who, in turn, receive qualified sales leads from interested parties. Check here for the latest in CRM information.


 


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