How Cloud, SaaS and other Providers Can Profit From Subscription Billing
Wednesday September 28, 2011 12:00pm ET/ 9:00am PT


A Webinar about how companies building subscription businesses can build personal and sustainable relationships with customers, as well as long-term profitability and loyalty, will take place September 28th at 12:00 EDT.

Yankee Group Analyst Susan McNeice will join Chris Couch COO, Transverse, Susana Schwartz, Transverse and and Chris DiMarco, TMCNet Editor, to discuss how businesses can evolve beyond simple payment gateways toward "Dynamic Revenue Management," which turns billing into a strategic asset capable of moving customers through the 5 levels of the “Subscription Maturity Model. Learn how each stage moves companies toward true Personalization and micro-segmentation of customers for individualized services.

The panelists will define and educate listeners about the critical elements of Dynamic Revenue Management, including:

  • Sophisticated, real-time rating engines;
  • Rapid-fire analytics capable of converting flat data into dynamic sources of information;
  • Business-friendly front-ends and dashboards that empower business users to make decisions without having to wait for IT resources to free up.

Additionally, participants will learn why the on-demand, software-as-a-service model for Dynamic Revenue Management can help companies achieve personalization without multi-million-dollar price tags, vendor lock-in and integration headaches, or need for coding and management of licenses, upgrades and changes.

See how companies of all sizes can cost-effectively rate and bill large amounts of usage events, as well as support bi-directional Advice-of-Charge and Entitlement functions, and requests from 3rd party systems.

Receive a complementary copy of the Whitepaper, "How To Evolve Your Subscription Business With Dynamic Revenue Management," available here.

Presenters:
Susan McNeice
Vice President, Software Research Yankee Group

Susan McNeice is vice president of software research with Yankee Group's Anywhere Network team, driving the company's research in the areas of telecom OSS/BSS, customer experience and mobile transaction software strategy. Her areas of expertise include OSS/BSS, subscriber and policy management, customer care, self-service, RT charging, dynamic catalogues, business intelligence/analytics, revenue assurance and customer-centric service assurance.

McNeice has more than 25 years' experience in the communications and IT industries. Prior to joining Yankee Group, she led the OSS/BSS group at Stratecast, a division of Frost & Sullivan, where she served as global director of communications infrastructure systems and software. She also led several teams for AT&T in OSS/BSS strategic planning, software definition and program management, and she has served in leadership positions with Vibrant Solutions (now Teoco) and TeleStrategies.

McNeice holds an M.S. from the George Washington University School of Business and a B.A. in economics from the University of Delaware. She has been quoted in The Wall Street Journal, Dow Jones' Market Watch

Chris Couch
COO and Co-Founder Transverse

Chris Couch is Transverse's COO and Co-Founder. He spent 17 years as a professional focused on telecommunications softwaree solutions. Most recently, Chris served as Senior Vice President and Chief Marketing Officer at ACE*COMM Corp., a leading provider of wireless OSS, BSS and value-add services platforms. He also led consulting practices at American Management Systems and Logica, where he oversaw or participated in the ground-up launch of several wireless carriers around the world.




Co-Moderator
Susana Schwartz
Communications Director, Transverse

Susana Schwartz currently serves as the Communications Director for Transverse. She is a well-respected journalist in the realm of billing, operations and business support systems (B/OSS), cloud computing and data center technologies. She was Technology Editor for Billing World & OSS Today Magazine, as well as Editor of Connected Planet Online's OSS/BSS & Data Center beats. Prior to that, she was head of TM Forum's Research & Publications arm..



Moderator:
Chris DiMarco
Web Editor, TMC

Chris DiMarco is a Web Editor for TMCnet. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC Chris worked with e-commerce provider Suresource as a contact center representative and development analyst.

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