Webinars - Featured Articles

March 12, 2018

Webinar - GDPR Compliance Isn't A Roadblock. It's an Opportunity

Privacy is now a top challenge for global organizations, who now must comply with the EU’s General Data Protection Regulation (GDPA) as well as the guidelines set forth by the Digital Advertising Alliance (DAA).

The truth, though, is that the GDPA and DAA are nothing to panic about. Instead of looking at increased regulation as a major roadblock, since you can no longer freely use cookies to collect data, look at it as a wakeup call.

Advertising, in other words, is changing. The old way of connecting with customers, which was driven largely through push model delivery mechanisms, and supported with phony marketing metrics, is ending. Now, advertising is all about visibility, transparency and high quality, user-generated content.

There are a lot of changes happening in advertising right now, and it’s critical to have a thorough understanding of how the landscape is shifting. This is especially true for investors, as many new and exciting opportunities are arising during this transitory period.

Right now, for instance, there is a quiet revolution growing in the retail space that could fundamentally change the way people shop by bridging the gap between online and offline commerce. Mavatar is about to release a solution called the mCart, a PaaS-based influencer and affiliate marketing platform that enables omnichannel, social shopping along with the visibility and security of Etherum blockchain technology.

On March 16, Mavatar CEO Susan Akbarpour will hold a special webinar for investors highlighting the tremendous opportunity at hand with mCarts. Attendees will learn how to shorten the path to purchase, gain full visibility into their influencer and affiliate marketing campaign, leverage blockchain and cryptocurrencies to reward influencers and more.

This is your opportunity to be an early adopter of one of the most exciting retail technologies to date, so mark your calendar for March 16.

To register for this webinar, click here.

Edited by Maurice Nagle