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January 22, 2015

Webinar - Why Mobile Needs to Be Part of Your Customer Service Strategy


There is no question that mobile has taken over just about everything we do today. From how we communicate, share information and consume media - for both personal and business purposes – mobile devices have become a critical part of our existence.




For businesses looking to offer quality customer experiences, ignoring the mobile platform is setting itself up for failure.

When it comes to the enterprise customer experience, things like mobile messaging and other customer engagement processes must be used to differentiate among the competition and attract and retain customers.

During a recent webinar, “How Mobile is Transforming Enterprise Customer Experience, “sponsored by OpenMarket (News - Alert), Senior Market Development Manager Oisin Lunny discussed the benefits superior customer experience can bring and the ways businesses can use mobile to improve the experience for customers throughout the entire lifecycle.

OpenMarket, a division of Amdocs (News - Alert), provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees.

Using the mobile channel to transform customer service has “never been more important” Lunny said.
Smartphones are becoming more and more important, millennial’s are using mobile devices to do just about everything and people are more engaged now - so businesses cannot afford to ignore it.

During the webinar, Lunny also noted that 86 percent of customers today have said they will quit doing business with a company if they have a bad experience – so getting customer service right every time is absolutely critical.

Getting there can seem daunting, but Lunny explained, many enterprises are already in a position to make significant strides with enterprise customer care.

To hear more, check out the recorded version of the Webinar HERE


Edited by Maurice Nagle