April 30, 2013
Webinar - Businesses Must Engage Hispanic Customers to Achieve Market Domination
By Rich Steeves, TMCnet Managing Editor
In many ways, the Hispanic community in the United States is like a country within a country. Studies show that Hispanic consumers feel that most advertisements don’t target them and, with a buying power of over a trillion dollars, businesses that are not specifically pursuing this market are in danger of leaving money on the table.
The difference between the Anglo and Latino communities in the United States can be glaring or they can be subtle. There is, of course, the obvious language difference. But beyond that, there are subtle preferences within the Hispanic community that may be unknown to business decision makers.
For example, Tom Sheppard, head of client development at Listen Up Español, pointed out that IVR is not widely adopted in Spanish-speaking call centers. On the other hand, Sheppard noted that LUE call centers focus on creating high-level capabilities for text, chat and social media, as those are often the channels of preference for Spanish-speaking customers.
For companies that are interested in learning more about how to target the Hispanic market in the United States, Tony Ricciardi, co-founder and president of Listen Up Español, will be conducting a free webinar entitled “Engage U.S. Hispanic Customers for Market Domination.”
The webinar, which will take place on Tuesday, April 30, 2013, at 2:00 p.m. ET/11:00 a.m. PT, is designed for chief marketing officers, marketers, business owners and other decision makers. During the session, attendees will learn the best practices to grow a multicultural consumer base, determine how to engage a burgeoning multicultural market, avoid critical mistakes made by big brand marketers, and more.
For more information, or to sign up for the webinar, click here.
Edited by Alisen Downey