Cloud, mobility, and the consumerization of IT are three megatrends in the communications space today that can benefit your business and the individuals who work for your organization.

The cloud delivers shared infrastructure and software that can enable organizations to get services and capabilities up and running much more quickly and affordably than they could in the past. That said, it should come as a surprise that the cloud today represents 68 percent of IT spending by small and medium-sized businesses.

Big companies are also big on the cloud.

Mobility, meanwhile, offers the flexibility to communicate, access information and enjoy media from pretty much anywhere at any time.

Today, nearly half of the people on the planet – around 3.2 billion – use mobile communications, according to the GSMA (News - Alert) and A.T. Kearney. But it should be noted that mobility is less about technology and more about allowing people to communicate and enjoy the same functionality across devices – be they wireless or wireline.

An offshoot of the mobility supertrend is what has become known as the consumerization of IT.

The consumerization of IT happened when people began to take control of their communications devices and experiences – rather than waiting for IT people at their workplaces to provide all that for them. And now, many workplaces are embracing this trend. Indeed, more than seven out of 10 organizations permit the use of employee-owned devices for business purposes, and that number is growing, according to Aberdeen (News - Alert) Group. 

What these three trends have in common is that they increase productivity and cost efficiencies for businesses, while offering individuals the flexibility they desire.

To learn more about these megatrends and how your business can benefit from solutions that address them, join me; Naveen Gupta, chief product officer at cloud phone system provider RingCentral (News - Alert); and RingCental customer Joe Ballarino, president and founder of Amerivest Realty, for a complementary webinar.

The webinar – titled It’s a New World of Work with BYOD: Why it’s Time to Scrap Your On-premise Phone (News - Alert) System and Move to the Cloud – will take place Thursday, March 28, 2013, at 2 p.m. EDT / 11 a.m. PDT.

To register, click here.