June 11, 2012
Webinar - Create a Better Online Customer Experience through Lead Management
By Amanda Ciccatelli, TMCnet Web Editor
As more people use the Internet as the prime method of communication, providing a superior customer experience is essential in a world where customers want immediate satisfaction. Web-generated leads have doubled or even tripled in the last couple years, but problems arise when companies are missing the strategy to respond effectively and efficiently to this increase. If you are slow to initiate contact, your lead may move to your competitor’s website.
Studies have shown that if you respond within 48 hours of a prospect contacting you, your sales closing rate goes up dramatically. Think about your own experiences. For example, how many times have you attempted to contact a company to request information and they never get back to you? By responding quickly, you are setting yourself apart from your competitors.
Regardless of industry or type of business, all customer-facing organizations share these same fundamental challenges. The key among these is determining the best strategy for efficient lead conversion. When a customer gets in touch to inquire about a product or service, the company’s response plays a huge role in whether or not that inquiry turns into a sale. Successful lead conversion is all about timing and persistence, which will lead to a positive customer experience.
Join InfoCision and Time Warner (News - Alert) Cable tomorrow, Tuesday, June 12, at 2:00pm ET/ 11:00am PT for a TMCnet-hosted webinar about how time can mean the difference between keeping or acquiring a new customer or losing them to a competitor.
Webinar attendees will learn why it’s important to be equipped to quickly handle online leads and customer inquiries, the benefits of speed in qualifying and converting online leads, how you can take customer service from a cost center to a profit center, and how to develop a robust web-generated lead program.
If you are a CMO, Sales Director, Lead Generation Specialist, Channel Managers, or Market Development Strategists, you will take away a great deal of beneficial information from this InfoCision (News - Alert) webinar.
To learn how to create a better online experience for your customers and capture leads efficiently, register for tomorrow’s InfoCision webinar here.
Edited by Rich Steeves