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The Importance of Getting Dangerous with Social Media and Your Business
How do you make your business visible through social media? Why should you care? Aren’t social networks just full of a bunch of nobodies tweeting and sharing whatever comes into their heads at every given moment? What possible role can your business have in such a world of slapdashery?
Those are some of the questions a webinar on Thursday, October 27 will explore with leaders from Accenture and Clarabridge (News - Alert), both groups experienced in taking advantage of social networks to improve customer relationships and overall customer insight.
The free webinar, titled, “All you need to know about Social Media & Customer Insight…To be Dangerous,” will discuss how to turn social media from an entry on a list of tactical activities into a valuable source of customer insight.
Speakers include David Marko, senior VP of professional services for Clarabridge, and Chris Zinner, director of social CRM for Accenture (News - Alert). Marko and Zinner both bring experience in the customer experience realm to the table, and will explore the advantages of social networking for small to larger organizations.
The webinar will discuss where and how social media fits into the customer experience, the challenges and best practices for mining social media data, and the added ROI gained from including social media in business operations.
Every business decision-maker should be aware of what he or she is up against when incorporating social media strategies and tactics into operational processes, and Zinner and Marko will offer industry-leading advice on how best to stay aware of the latest developments in the social networking world.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Jamie Epstein
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