Learn to Build Your Brand, Get the Sales at TMC Webinar

It’s time to get out your map and compass because TMC (News - Alert) is ready to help you navigate your next big marketing initiative.

TMC, a global, integrated media company helping clients build communities in print, in person and online, is gearing up for the fourth installment of its free “Connect in the Cloud” webinar series. On Monday, Oct. 17, at 2 p.m. ET/11 a.m. PT, “Navigating the New World of Online Lead Generation and Advertising” will focus on ways companies can utilize various online marketing tactics, such as building online communities, to build brands and generate revenue.

Renowned as educational and collaborative sites built to highlight a company’s thought leadership and credibility in their industry, online communities must strike a delicate balance when it comes to advertising and lead generation. In order to establish trust with potential business customers, online communities should reflect both brand awareness as well as general knowledge of the industry.

The Connect in the Cloud Webinar Series aims to help companies reach their target audience using various SEO, branding and social initiatives in a streamlined-cost effective way.

Leading the webinar will be Jon Miller (News - Alert), vice president of marketing for Marketo, and Rich Tehrani, CEO and editor-in-chief of TMCnet, who will cover the latest branding, lead gen and lead-nurturing best practices to help companies improve their current programs.

During this fourth part of the Connect in the Cloud series, attendees will learn tactful ways to promote a company online; how to achieve balance with online promotions and content to establish trust and demonstrate thought leadership; ways to use an online community to capture leads and build a prospect database; how to leverage social media for lead generation and nurturing; and which lead generation and nurturing activities work best – and what to avoid.

Marketing and advertising professionals, thought leaders, content marketers, and basically anyone interested in learning more about how to apply cutting-edge technology to their marketing and advertising initiatives to boost thought leadership and ROI, are encouraged to attend this webinar.

Don’t miss out! Register now for “Navigating the New World of Online Lead Generation and Advertising.”

Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.