September 26, 2011
Webinar - Chat Translation Provider Lionbridge Offers Tips on Transitioning Call Center Agents into Global Communications in Recent Webinar
By Jamie Epstein, TMCnet Web Editor
Lionbridge offers a chat translation platform called Geofluent that can easily address the global communication challenge. This platform enables global enterprises to utilize a cloud-based, customized real-time translation platform that instantly translates content and communications in multiple languages, enabling language barriers to be completely eliminated.
The company recently held a webinar entitled, “How to Turn Your Call Center Agents into Global Communicators” that took place on Wednesday, September 14, 2011 at 12:00p.m, EDT. The webinar was kicked off with the opening statement, “Real-time automated translation can improve a bottom line by enabling you to reach, engage and support your non-English speaking customers in their native language. By making Web-based support content, email and online chat sessions instantly available to global customers in the world’s top languages, call centers can increase revenue and customer loyalty while reducing support costs. “
Geofluent supports multilingual communications in all of the world’s top languages used on the internet and because it’s SaaS (News 
- Alert)-based, there is nothing to install or upgrade.
Yvonne Cekel, vice president of SaaS and communities, Lionbridge spoke about when a U.S. retailer is looking to expand internationally, margins in retails are extremely thin so in most cases the biggest obstacles to expanding internationally is the labor and upfront capital investment. This process can be extremely costly and time intensive, however with Geofluent, organizations can enable retailers to expand without any required costs typically associated with new facilities, hiring and staffing. Instead, the company can simply utilize their current group of employees and it expand it when needed, based upon increasing demands. This approach not only reduces overall expenses, it dramatically improves the bottom line.
“The ability to enter a new market can be increased substantially because Geofluent makes international market expansion accessible even to the smallest organization. Businesses can expand market reach and increase revenues at a much lower cost than previously possible,” Cekel added.
Saul Marcus, senior product manager, Lionbridge added, “In a nut shell, Geofluent is a SaaS- based real-time translation technology that instantly translates content and communications from one language to another. Based on a machine translation engine from IBM (News - Alert) Watson Labs, Lionbridge adds the critical customization feature that preserves your brand, product and industry terminology—increasing comprehension. Geofluent can be easily integrated with enterprise applications such as websites, e-mail, and chat programs.
To hear the full webinar, click here.
Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.
Edited by Jamie Epstein
