Webinar News

Latest Webinar News

April 08, 2011

Webinar - Yes, You Can Improve Your Call Center's Profitability: Webinar


A webinar scheduled for April 14, “Who’s on the Line : Identify and Value Prospects and Customers,” will deal with how identifying and qualifying the customer or prospect on the other side of the phone can transform your call center, helping drive conversion, improve operational efficiencies, and increase revenue.




Do those sound like things you could use in your call center? We thought so.

Here’s something to think about: “At the moment of live interaction, whether handling inbound or outbound calls, does your call center agent know who they are talking to? What products they might be interested in? What cross sells or upsells they may be open to? What is their potential lifetime value to the organization? How to re-engage a non-converting caller?”

If you can’t answer “yes” confidently to all those questions, then this might be one of the more valuable webinars you’ll attend.

It’ll deal with such issues as how to understand who’s calling and instantly identify high-value prospects, improve operational effectiveness by moving high-value prospects to the top of the call queue and the right agent, and how to boost order values by instantly pinpointing the most compelling cross-sell and upsell offers.

Presenting will be Ken Dawson from InfoCision (News - Alert) Management Corporation, who will share case studies of companies using real-time identification and scoring through InfoCision’s capabilities.

Also presenting is Dorean Kass, director of Consumer Facing Markets for TARGUSinfo (News - Alert), an industry voice and advocate for the use of on-demand intelligence about consumers and businesses. Now serving as the Director of Consumer Facing Markets for TARGUSinfo, Kass has spent the past four years improving marketing effectiveness and driving acquisition for consumer-facing Fortune 1,000 businesses and outsourced call centers.

And presenting will be Ken Dawson (News - Alert), chief marketing officer for InfoCision Management Corporation, responsible for managing and overseeing all nine of InfoCision’s Marketing Divisions, as well as the Creative Services Group, Business Intelligence Group, Fulfillment and Print Services, and Legal Departments.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Janice McDuffee