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March 24, 2011

Webinar - TMC Webinar to Discuss Online Communities for Boosting 'Sales, Search, Social Initiatives'


What with all the experience and expertise we have rattling around here at TMC (News - Alert), it’s high time we offered some of it free to you, so we are: On Wednesday, March 30, TMC is offering a special in-house Webinar titled “Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives.”





The webinar is for people who want to improve their marketing ROI by “integrating results currently driven by search ads, SEO, social media, and thought leadership into one robust campaign,” as presenter Rich Tehrani (News - Alert), TMC CEO explains it.

But hey – you want to do all that in a cost-effective way, too, right? Of course you do. As the webinar will detail, a third party content-driven online community is probably “the best way for you to combine your most effective initiatives” while you “keep up with the latest marketing trends, save your company money, and see real results.”

We hear you: “Online communities? Haven’t they been around for a while?” Yes, it’s nothing new – 2,000 years ago a wise man said there is nothing new under the sun – most people are members of social networking communities through their Facebook or LinkedIn (News - Alert) profiles, as webinar organizers say: “But developing a targeted, content-focused online community that supports your company’s marketing initiatives is an entirely different approach that requires thoughtful planning, proven technology and respected content.”

The webinar is designed to show how your company can save money by building an online community, and what it needs to be success. TMC has worked with online communities for over 10 years with over 200 sponsored sites, so we have a bit of expertise on the subject, if we do say so ourselves.

Tehrani will be presenting on these topics and discussing, among other related areas, how the concept of targeted marketing has evolved, how to build a news-generated, search optimized community online, how your Online Community is more cost-effective, and powerful than Search Click Ad campaigns, common reasons why some Online Communities fail and why it is essential to partner with a respected editorial team when building your community.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Janice McDuffee