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Building Communities Online:
Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives


Date: Wednesday March 30, 2011
TIME: 2:00 pm EST/ 11:00 am PST

Want to improve your marketing ROI by integrating results currently driven by search ads, SEO, social media, and thought leadership into one robust campaign? And do you want to do all this in an extremely cost-effective way? A 3rd Party Content-Driven Online Community is the best way for you to combine your most effective initiatives, and more, while allowing you to keep up with the latest marketing trends, save your company money, and see real results.

Online Communities aren’t a new concept; most people are members of social networking communities through their Facebook or LinkedIn profiles. But developing a targeted, content-focused Online Community that supports your Company’s marketing initiatives is an entirely different approach that requires thoughtful planning, proven technology and respected content.

During this Webinar, you’ll have the exclusive opportunity to learn from the experts about the benefits of an Online Community, how your company can save money by building one, and what’s needed to ensure your Community’s success. CEO Rich Tehrani of TMC, which has been the industry leader in Online Community building for over 10 years for over 200 sponsored sites, will be presenting on these topics and describing in detail how you can start seeing real results with your own, customized Online Community!

What Attendees will learn:
  • How the concept of Targeted Marketing has evolved
  • How to build a news-generated, search optimized community online
  • How your Online Community is more cost-effective, and powerful, than Search Click Ad campaigns
  • Common reasons why some Online Communities fail
  • Why it is essential to partner with a respected editorial team when building your community
Who should attend:

Register Today

After the presentation, the Webinar will be open for a live Q&A.
Be sure to have your questions ready!


Rich Tehrani
CEO, Group

Rich Tehrani is a Communications and Technology industry expert, visionary, author and columnist. A well-respected voice of the communications industry, Tehrani has served as an expert witness and been quoted frequently in such prestigious publications as the Economist and New York Times.

In 1995, Rich launched TMCnet and over the past 14 years has guided its growth into the World’s largest and busiest b-to-b Web site covering communications and technology. As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeting technology which allows TMCnet to rapidly build viral, search engine optimized, news-generated online communities. According to Quantcast, TMCnet is ranked in the top 3,400 sites in the world, reaching 2-3 million unique global monthly visitors.

Tehrani, CEO and group editor-in-chief, has led TMC in many capacities since 1982 and has been instrumental in the process of turning TMC into an engine for building communities online, in person and via print/electronic publications.

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