Justifying Unified Communications
The Proof Cases for Why UC, Where and Why Now!

Thursday December 15, 2011 TIME: 12:00pm ET/ 9:00am PST


You’ve finally realized your existing phone system isn’t helping you move your business forward in the competitive landscape. In fact, it may actually be hindering your progress. So, it’s time to take your business to the next level with a feature-rich next gen Unified Communications (UC) solution.

You’ve already done some of your homework, and are not a complete newcomer to the UC space. You’ve considered your business requirements. You know your budget, but are still hesitant either in making a decision yourself or justifying a decision to upper management. The good news is that UC benefits are demonstrable.

In fact, depending on your priorities for using state-of-the-art communications capabilities to enable your organization (people and processes) to be more efficient and effective, the proof cases for UC deployment are compelling.

But what are the justifications? Where, why, when and how should you put your focus in order to make your case and seal the deal?

UC implementation falls into two distinct categories. They each have tangible but different benefits and impacts on your return on investment (ROI) and total cost of ownership (TCO) calculations in evaluating how best to proceed:

  • UC-C: User Productivity — helping individual users manage their communications
  • UC- B: Business Process — enhancing business processes with integrated communications
Register for this Webinar to find out, based on where you are and the prioritization of where you need to get to and when, exactly how to evaluate your options so you have confidence in justifying in quantifiable terms making UC investments that are best for your organization today and going forward.

What attendees will learn:
  • The differences between UC-C and UC-B
  • Where they may/should fit in terms of alignment with your business priorities
  • The top applications that are already driving UC adoption in organizations of all sizes
  • Details of proof cases accomplished by leading-edge users
  • What types of value you can expect on a per user basis per year from various types of UC implementations
What attendees will learn:
  • IT managers and staff representing businesses of all sizes, in any vertical markets, that have not yet migrated to IP communications.
  • Corporate executives and decision makers who need to evaluate technology purchasing options.
  • Communications consultants.
  • Small business owners looking to drive their companies to new levels of productivity and growth.
  • Distributed enterprises with a need to connect disparate offices and branches on an integrated communications network.






Presenters:

Marty Parker
Principal, UniComm Consulting LLC & Co-founder, UCStrategies.com


Marty focuses on helping enterprises improve their business results through Unified Communications (UC). Marty sees UC as ‘communications integrated to optimize business processes’. This includes collaboration tools and social media and includes premise, cloud and hybrid deployments.

UniComm Consulting uses a suite of proven methods to identify communication ‘hot spots’ which UC can remove or mitigate to produce high ROI business process optimization. UniComm Consulting also assists clients in preparing their multi-year UC roadmaps, to optimize benefits while reducing costs.

Marty contributes to the industry via webinars, posts on CStrategies.com and NoJitter.com, and speaking engagements for vendor and industry events


Frank Stinson
IntelliCom Analytics, Partner


Frank Stinson is a Partner with IntelliCom Analytics and leads the firm’s IntelliCom Market Dashboard and Market Performance Dashboard programs. In this role, Mr. Stinson provides clients with ongoing strategic assessments of the positioning, direction, and market performance of leading Business Communications providers in the context of key trends transforming the industry.

Mr. Stinson’s analysis specializes on technology and business model transformation and its impact on competitive positioning and industry evolution. The emergence of software-based communication architectures and the Unified Communications and business application integration initiatives that leverage them are central aspects of his research.

Prior to IntelliCom Analytics, Mr. Stinson was a vice president at InfoTech Consulting, where he was instrumental in the growth and development of the InfoTrack brand of market intelligence products.

Mr. Stinson earned his Bachelor’s degree in Economics from Rutgers College, and an MBA in Marketing from the Rutgers Graduate School of Management.


Peter Bernstein
Senior Editor, TMCnet


Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.

Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.

Moderator:



Erik K. Linask
Group Editorial Director, TMCnet


Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.


Sponsors:


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