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Sasha Ruditsky
Chief Technology Officer, RADVISION Technology Business Unit

Sasha Ruditsky has joined RADVISION in 1994 and currently serves as the CTO for Technology Business Unit. He has over 23 years of experience in software design and development, network programming and telecommunication systems.

Sasha Ruditsky is the pioneer in developing telecommunications standards (SIP and H.323) and is an active member in the ITU-T and IETF for VOIP related working groups since 1996. He has world-wide recognition within the V2oIP industry and within the standards bodies. Mr. Ruditsky is the author of many proposals which made major contribution in the development of telecommunication standards.


Tsahi Levent-Levi
Project Director and Community Facilitator,
RADVISION Technology Business Unit

During the past decade Tsahi have taken part in the development of various VoIP and 3G projects as a programmer, manager and marketer. This included developing the 3G-324M protocol stack from scratch, as well as managing the team that was in charge of developing and maintaining the H.323 protocol stack. In addition to his work at RADVISION, he has an MSc in Computer Science and an MBA degree with a focus in Entrepreneurship and Strategy. Tsahi has been granted two patents related to 3G-324M call optimizations, and acts as the chairman of the IMTC IMS Activity Group, which focuses on interoperability issues relating to IMS client.

Currently Tsahi is taking part in the development of RADVISION’s innovative video client in cooperation with Samsung and participates in RADVISION’s Developer Community efforts. Tsahi also blogs regularly at VoIP Survivor, Talking Video and NoJitter.

Carl Ford
Partner at Crossfire Media

Carl Ford has been exploring internetworking issues his entire career. From the development of custom networks from SONET Rings and fiber optics to special AIN features, Carl’s 20+ years have always focused on satisfying customers needs. This focus has given him a unique grasp on the impact that cost, regulatory and marketing issues have in rolling out new services.

While working on Verizon’s Internet strategy, Carl focused on the internetworking side of the business service for and billing technologies. Carl utilized this experience when he joined Telcordia to manage billing solutions for the first Class 5 Softswitch.

Carl later took his experience to Pulvermedia where he advocated for new VoIP protocols with various standards bodies. As a community developer for Pulvermedia, Carl developed all of the VON Conference content and became a significant voice for VON, a very successful IP Communications event.

As an integral part of the IP Communications community, Carl has been instrumental in helping develop various trade organizations and has advised many companies on both strategic and technical issues to satisfy the needs of these company’s customers.

Today, Carl Ford, as a partner at Crossfire Media, is developing programs that bring to light an understanding of the issues required for delivering broadband wireless Internet services with existing technologies and facilitated by a variety of smart end user devices. As a board member of the VON Coalition, Carl runs weekly phone calls to communicate the latest regulatory issues affecting the entire industry. Carl writes for FierceVoIP, 4G-Wireless Evolution and blogs his unique views at


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