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Integrated Mobile Media Servers
How to grow mobile service revenues
beyond flat-rate data plans


Thursday, May 13, 2010
7:00am PT / 10:00am ET / 4:00pm CET

Mobile broadband networks have triggered rapid growth of Internet-
and video-content consumption across mobile service provider networks.
Early beneficiaries of these trends appear to be handset manufacturers and Internet content providers. But what about the actual mobile network operators? How can they generate revenues beyond flat-rate data plans?

This webinar will explore new cost-efficient approaches and architectures for growing 3G mobile service revenues beyond flat-rate data plans. Learn how an Integrated Mobile Media Server (IMMS) can help deliver 2-way personalized 3G services, along with new ways to monetize 1-way streaming services passing through the Mobile Service Provider (MSP) networks, all while positioning your network for future 4G/LTE mobile architectures.


What attendees will learn:

• Understand how 3G and 4G/LTE technologies delivering broadband IP connectivity are facilitating a direct relationship between mobile subscriber and content provider, somewhat bypassing the traditional role of the mobile network operator’s service offerings.

• Learn how network-based services like mobile video conferencing, ringback tones, interactive voice and video response and video mail allow MSPs to offer a strategic response to 3G service consumption trends.

• Understand how traditional service platforms and approaches introduce unnecessary complexity and costs, hence limiting the mass market adoption for personalized mobility services.

• Appreciate the value of an Integrated Mobile Media Server that supports multiple services and functions to achieve a streamlined, cost-efficient service delivery to 3G and 4G/LTE subscribers.

Who should attend:

• Mobile network operators – executives, product managers and network architects interested in growing their 3G video service offerings.

• Telecom equipment manufacturers, Video over IP application vendors and system integrators – product managers and software architects interested in developing personalized, interactive video telephony services.

Sponsors:
Presenter
Ray Adensamer
Senior Product Marketing Manager
RadiSys
Ray Adensamer is Senior Product Marketing Manager at RadiSys, a leading provider of advanced solutions for the communications networking and commercial systems markets. Ray has over 20 years of achievements in the data and telecommunications industries in the areas of product marketing and business development with Convedia, Redback Networks and Nortel, along with OSS consulting experience while working with Deloitte Consulting and Accenture.
Moderator
Erik K Linask Group Editorial Director
TMCnet
Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.






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