Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page

Tuesday August 24, 2010

Beverly Macy
CEO Gravity Summit and Managing Partner of Y&M PARTNERS

Beverly is the CEO of Gravity Summit and Managing Partner of Y&M PARTNERS, a strategic advisory firm located in Beverly Hills, CA. She recently signed a book deal from McGraw Hill to publish “The Power of Real-Time Social Media Marketing” with co-author Teri Thompson. The book will feature real world social media case studies from companies like EMC, USAToday, American Red Cross, MazdaUSA and others. The book will launch at the 3rd Annual Gravity Summit at UCLA in February 2011.

Previously, Beverly spent 14 years at Xerox Corporation in sales and marketing positions. She also lectures at USC and teaches Executive Marketing courses for the UCLA Business and Management Extension Program. Her newest course, Social Media Marketing, was launched in the Fall 2008 Semester. She recently received the Distinguished Instructor Award for 2010 from Cathy Sandeen, Dean of Continuing Education and UCLA Extension.

She has been active in community service for the past 20 years and served as President of the Board of Directors for the Friendly Hand Foundation in Los Angeles. Beverly is a published and accredited business author and regularly speaks professionally and lectures on social media and other strategic business initiatives.

Twitter: www.twitter.com/beverlymacy

Erik K. Linask - Moderator
Group Editorial Director, Technology Marketing Corporation

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.