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Why Customer Service is
NOT Enough
What:  1 Hour Live Webinar with Q&A
When:  June 22 2010 – 2:00pm EDT, 11:00am PDT
Where:  Online
Cost:  Complimentary

Today’s customers want an experience that engages them and gives them a reason to remain connected to you. Their mindset is one that is fickle, demanding, vocal and not very loyal.
In this webinar, customer service expert, Lisa Ford will outline her strategies for improving the customer experience.

  • Go beyond average service to a relationship
  • Ask tough questions to examine the quality of your experience
  • Learn the customer connection rules
  • Focus the culture on everyday service excellence

Create a team that is inspired to keep customers loyal.

After the presentation, the Webinar
will be open for a live Q&A.
Be sure to have your questions ready!
Register Now!

Lisa Ford

Lisa Ford has over 20 years of experience presenting to businesses, associations and government. She designs content personalized for each audience and the challenges they face. Her presentations focus on customer service, leadership, teamwork and change.

As the creator of "How to Give Exceptional Customer Service," the #1 selling business video series in the U.S. for over 3 years, Lisa is best known for her work in the areas of customer service. Her other training videos and audio programs include ’Developing a Customer Retention Program’ and ’Building a Customer Driven Organization: The Manager’s Role and Personal Power.’ She has also customized numerous training videos for clients to use in their ongoing education efforts. Her most recent book is Exceptional Customer Service – Going Beyond Good Service to Exceed the Customer’s Expectations.

Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association, American Veterinary Medical Association, among dozens of other corporate and association clients.

Erik K. Linask
Group Editorial Director, TMCnet

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.

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