 |
|
|
In the Customers’ Shoes: How Coffee Republic Built its Brand through Great Customer Experiences
Wednesday,
28 April, 2010 |
|
What: 1 Hour Live Webinar with Q&A
When: 28 April, 2010 – 2:00pm GMT
Where: Online
Cost: Complimentary
An outstanding customer experience is the key to building and maintaining a successful brand and is a competitive differentiator that facilitates customer loyalty. A great motto and one endorsed by Coffee Republic; a company that transformed a nation of tea drinkers into one obsessed with ‘triple decaf half-caf lattes’ by focusing solely on the customer experience.
This insightful webinar will provide you with a real-life entrepreneurial story of customer success. Hear Sahar Hashemi, Co-founder – Coffee Republic, present ‘In the Customers’ Shoes: How Coffee Republic Built its Brand through Great Customer Experiences’; she will discuss her customer experience philosophy and how it influences building and maintaining a successful brand.
After the presentation, the Webinar will be open for a live Q&A. Be sure to have your questions ready!
Register Now |
|
| PRESENTERS: |
| |
|
Sahar Hashemi
Co-founder, Coffee Republic
Sahar Hashemi, together with her brother Bobby, founded Coffee Republic and built it into one of the UK’s most recognised high street brands. Giving up her professional job as a lawyer in London, she and her brother staked everything on a dream and made Coffee Republic one of the main players in the ‘coffee revolution’ that transformed a nation of tea drinkers into one obsessed with ‘triple decaf half-caf lattes’ by focusing solely on the customer experience. Sahar left the day-to-day management of Coffee Republic in 2001 to write ‘Anyone Can Do It – Building Coffee Republic from our Kitchen Table,’ which reached #1 on the Amazon business chart. Sahar has received numerous recognitions including, 100 Most Influential Women in Britain by the Daily Mail and is a frequent keynote speaker at various high profile events. |
|
| |
|
Erik K. Linask - Moderator
Group Editorial Director, Technology Marketing Corporation
Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.
|
|
|
|
|
|
|
|
TMCnet LOGIN
Webinars
