|
How Enterprises are Using Mobile Messaging to Enhance Communications and Improve Business Operations
Thursday, June 25, 2015
TIME: 10:00AM PST / 1:00PM EST
|
|
|
Key findings from a commissioned study conducted by IDC, sponsored by OpenMarket, revealed the unstructured approach that organizations are taking with mobile messaging, as 62% of businesses have more than one messaging platform deployed, and 78.5% have more than one of the same use case active across different departments. This disjointed strategy is especially problematic for today’s enterprises, as 75% demand payback on these initiatives in less than a year.
In this one-hour webinar we will demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency. Participants of this webinar will learn:
- Trends driving mobile engagement
- How mobile is creating new opportunities within the enterprise
- Challenges of going mobile
- Enterprise mobile engagement strategies
- Case studies of real world examples
- How to get started
Register today to learn how to integrate mobile messaging into your customer and employee engagement strategies across key business functions such as customer service, IT and security, human resources, operations and logistics, and sales and marketing.
Who should attend:
- C-level executives - learn how mobile engagement fits into your long-term business strategy
- IT VPs /Directors/Managers - ensure adherence to business continuity, security and performance standards
- Customer Service professionals - learn how you can use mobile for more effective customer interactions and engagement
- Business owners - understand how mobile can help you meet your business needs and ROI requirements
 |
|
Sponsors:
  |
|
|
|
|
Presenters:
 Robert Parker
Group Vice President
IDC Insights
As group vice president, Robert (Bob) Parker is responsible for the research direction for IDC Energy Insights, IDC Manufacturing Insights and IDC Retail Insights, three of IDC’s industry business units that provide global, fact-based research and analysis on best practices.
Bob spent six years with AMR Research as a research vice president covering emerging technology, enterprise software, and industry IT strategies. Before entering the research field, Bob spent twenty years in technology and operations management. He was Managing Director at TDI, a technology based company that included distribution, systems integration, and Internet Service Provider (ISP) business units. He was also corporate CIO at Eastern Technologies, a manufacturer serving the defense and commercial vehicle industries.
 Andy Shirey
Senior Product Manager
OpenMarket
Andy currently serves as senior product manager for OpenMarket, specializing in enterprise mobile messaging and engagement services. At OpenMarket, he has guided product strategy for the company’s mobile messaging products and helped enterprises realize the value of mobile throughout the entire customer journey and across the entire organization.
Prior to joining OpenMarket, Andy held a variety of product management positions focused on interactive mobile and SaaS technologies. At Vulcan he pioneered research for mobile video and interactive services. He also worked with and launched SaaS based mobile CRM. While at Blue Frog Mobile, Andy introduced one of the first mobile interactive TV programs in the US.
Moderator:
 Peter Bernstein
Senior Editor TMCnet
Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.
|
|
